Orso Farms is one of the largest producers of organic hemp and CBD flower on the West Coast, rooted in California’s Central Coast and built on a commitment to quality, transparency, and sustainable farming.

The goal of this project was to create a brand identity that elevated the perception of hemp—moving away from typical industry tropes and toward something more refined, modern, and premium. The design draws inspiration from the name Orso (Italian for “bear”), creating a visual system that feels both grounded and distinctive.

An elegant color palette, considered typography, and a balance of minimal structure with subtle personality helped shape a brand that feels sophisticated yet approachable. The identity was designed to resonate with a higher-end audience while still reflecting the authenticity and craftsmanship behind the product.

The final system extends across brand identity and marketing collateral, creating a cohesive and flexible foundation that supports Orso Farms’ positioning as a trusted, design-forward leader in the CBD space.

Orso Farms is the largest producer of Organic hemp and CBD flower on the US West Coast. Located in the heart of Central California’s Wine Country, they are passionate about growing high-quality Organic flower and CBD wellness products.

I created a modern, meaningful brand identity reflecting the brand name itself, which is the italian word for 'bear'. The brand system utilizes an elegant color palette and a playful, yet sophisticated aesthetic that would appeal to a higher-end clientele. 

Orso Farms is the largest producer of Organic hemp and CBD flower on the US West Coast. Located in the heart of Central California’s Wine Country, they are passionate about growing high-quality Organic flower and CBD wellness products.

I created a modern, meaningful brand identity reflecting the brand name itself, which is the italian word for 'bear'. The brand system utilizes an elegant color palette and a playful, yet sophisticated aesthetic that would appeal to a higher-end clientele. 

Orso Farms is the largest producer of Organic hemp and CBD flower on the US West Coast. Located in the heart of Central California’s Wine Country, they are passionate about growing high-quality Organic flower and CBD wellness products. I created a modern, meaningful brand identity reflecting the brand name itself, which is the italian word for 'bear'. The brand system utilizes an elegant color palette and a playful, yet sophisticated aesthetic that would appeal to a higher-end clientele. 

Orso Farms is the largest producer of Organic hemp and CBD flower on the US West Coast. Located in the heart of Central California’s Wine Country, they are passionate about growing high-quality Organic flower and CBD wellness products. I created a modern, meaningful brand identity reflecting the brand name itself, which is the italian word for 'bear'. The brand system utilizes an elegant color palette and a playful, yet sophisticated aesthetic that would appeal to a higher-end clientele.