Fitzy's Habanero Hot Sauce is a homemade, craft hot sauce made by friends in Marin County, CA. Fitzy's developed their recipe after years of purchasing a variety of hot sauces and being inspired to make their own unique, flavor-packed sauce. I worked with the creators to design a bold, bright, typography-based label that would stand out amongst other labels on the shelf. Fitzy's is sold at local markets and all over the Bay Area.
 

Fitzy's Habanero Hot Sauce is a homemade, craft hot sauce made by friends in Marin County, CA. Fitzy's developed their recipe after years of purchasing a variety of hot sauces and being inspired to make their own unique, flavor-packed sauce. I worked with the creators to design a bold, bright, typography-based label that would stand out amongst other labels on the shelf. Fitzy's is sold at local markets and all over the Bay Area.